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Starting June 1, 2023, WhatsApp will implement some modifications to its pricing plans.
WhatsApp maintains the charging scheme for 24-hour sessions, except for free entry point conversations (aquellas iniciadas vía Ads que serán sesiones de 72 hs).
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Tendrán distintos valores aquellas sesiones iniciadas por el usuario o por la empresa.
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Las primeras 1.000 sesiones por mes (iniciadas por el usuario) no tienen costo de WhatsApp.
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those initiated via Ads that will be 72-hour sessions).
Those sessions started by the user or by the company will have different values.
The first 1,000 sessions per month (initiated by the user) have no WhatsApp cost.
Business Initiated Sessions (HSM) will now have 3 categories: Marketing - Utility - Authentication
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There will be 3 categories
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Marketing conversations:Estas conversaciones incluyen promociones u ofertas, envío de información o invitaciones al usuario a realizar una acción. Utility conversations: Estas conversaciones son aquellas que notifican al usuario sobre una actualización en un proceso o requerimiento para un proceso en curso. Algunos ejemplos podrían ser confirmaciones de operaciones, actualizaciones de estado, o confirmaciones posventa. Authentication conversations: Estas conversaciones permite autenticar usuarios via OTP, validación de identidad o número de teléfono en un proceso de registro o recupero de contraseña o de cuenta.
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Los costos aplicados por sesión se basan en el código de país del teléfono del usuario no de la compañía. |
Nuevos costos por categoría
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Si bien el costo de los HSM surge de WhatsApp, el cálculo de costos totales está calculado en relación con los valores de Gupshup. Si cuentas con otro proveedor de WhatsApp te recomendamos contactarte con su servicio de atención al cliente para solicitar más información. |
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These conversations include promotions or offers, sending information or invitations to the user to take an action. Utility conversations: These conversations are those that notify the user about an update in a process or a requirement for an ongoing process. Some examples could be trade confirmations, status updates, or after-sales confirmations. Authentication conversations: These conversations allow users to be authenticated via OTP, identity or phone number validation in a registration process or password or account recovery.
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Costs applied per session are based on the country code of the user's phone, not the company's. |
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New costs by category
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While the cost of HSMs comes from WhatsApp, the total cost calculation is calculated relative to Gupshup values. If you have another WhatsApp provider, we recommend contacting their customer service to request more information. |
Here you can check the new HSM costs based on their category, by country 👇
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Tendrán distintos valores aquellas sesiones iniciadas por el usuario o por la empresa (3 tipos de sesiones)
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Gupshup cobra USD 0.001 por cada mensaje entrante o saliente con un tope de USD 75
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will last 72 hours. Sessions initiated by the user or by the company will have different values (3 types of sessions) Gupshup charges USD 0.001 for each incoming or outgoing message, with a cap of USD 75. The first 1,000 sessions per month (initiated by the user) do not have a WhatsApp cost, they do have a Gupshup cost.
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Tendrán distintos valores aquellas sesiones iniciadas por el usuario o por la empresa (3 tipos de sesiones)
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Gupshup cobra USD 0.001 por cada mensaje entrante o saliente con un tope de USD 75
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will last 72 hours. Sessions initiated by the user or by the company will have different values (3 types of sessions) Gupshup charges USD 0.001 for each incoming or outgoing message, with a cap of USD 75. The first 1,000 sessions per month (initiated by the user) do not have a WhatsApp cost, they do have a Gupshup cost.
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Tendrán distintos valores aquellas sesiones iniciadas por el usuario o por la empresa (3 tipos de sesiones)
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Gupshup cobra USD 0.001 por cada mensaje entrante o saliente con un tope de USD 75
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will last 72 hours. Sessions initiated by the user or by the company will have different values (3 types of sessions) Gupshup charges USD 0.001 for each incoming or outgoing message, with a cap of USD 75. The first 1,000 sessions per month (initiated by the user) do not have a WhatsApp cost, they do have a Gupshup cost.
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Tendrán distintos valores aquellas sesiones iniciadas por el usuario o por la empresa (3 tipos de sesiones)
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Gupshup cobra USD 0.001 por cada mensaje entrante o saliente con un tope de USD 75
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will last 72 hours. Sessions initiated by the user or by the company will have different values (3 types of sessions) Gupshup charges USD 0.001 for each incoming or outgoing message, with a cap of USD 75. The first 1,000 sessions per month (initiated by the user) do not have a WhatsApp cost, they do have a Gupshup cost.
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Tendrán distintos valores aquellas sesiones iniciadas por el usuario o por la empresa (3 tipos de sesiones)
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Gupshup cobra USD 0.001 por cada mensaje entrante o saliente con un tope de USD 75
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will last 72 hours. Sessions initiated by the user or by the company will have different values (3 types of sessions) Gupshup charges USD 0.001 for each incoming or outgoing message, with a cap of USD 75. The first 1,000 sessions per month (initiated by the user) do not have a WhatsApp cost, they do have a Gupshup cost.
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Tendrán distintos valores aquellas sesiones iniciadas por el usuario o por la empresa (3 tipos de sesiones)
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Gupshup cobra € 0.0009 por cada mensaje entrante o saliente con un tope de € 70
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will last 72 hours. Sessions initiated by the user or by the company will have different values (3 types of sessions) Gupshup charges USD 0.001 for each incoming or outgoing message, with a cap of USD 75. The first 1,000 sessions per month (initiated by the user) do not have a WhatsApp cost, they do have a Gupshup cost.
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Tendrán distintos valores aquellas sesiones iniciadas por el usuario o por la empresa (3 tipos de sesiones)
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Gupshup cobra USD 0.001 por cada mensaje entrante o saliente con un tope de USD 75
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Las primeras 1.000 sesiones por mes (iniciadas por el usuario) no tienen costo de WhatsApp, sí tienen el costo de Gupshup.
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will last 72 hours. Sessions initiated by the user or by the company will have different values (3 types of sessions) Gupshup charges USD 0.001 for each incoming or outgoing message with a cap of USD 75. The first 1,000 sessions per month (initiated by the user) do not have a WhatsApp cost, they do have a Gupshup cost.
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In many cases, these changes will be beneficial, since HSMs for, for example, shift confirmation or status reports (Utility conversations), would have a cheaper cost than they currently have. |
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