Starting June 1, 2023, WhatsApp will implement some modifications to its pricing plans.
WhatsApp maintains the charging scheme for 24-hour sessions, except for free entry point conversations (those initiated via Ads that will be 72-hour sessions).
Those sessions started by the user or by the company will have different values.
The first 1,000 sessions per month (initiated by the user) have no WhatsApp cost.
Business Initiated Sessions (HSM) will now have 3 categories: Marketing - Utility - Authentication
There will be 3 categories
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Marketing conversations: These conversations include promotions or offers, sending information or invitations to the user to take an action. Utility conversations: These conversations are those that notify the user about an update in a process or a requirement for an ongoing process. Some examples could be trade confirmations, status updates, or after-sales confirmations. Authentication conversations: These conversations allow users to be authenticated via OTP, identity or phone number validation in a registration process or password or account recovery.
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Costs applied per session are based on the country code of the user's phone, not the company's. |
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New costs by category
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While the cost of HSMs comes from WhatsApp, the total cost calculation is calculated relative to Gupshup values. If you have another WhatsApp provider, we recommend contacting their customer service to request more information. |
Here you can check the new HSM costs based on their category, by country 👇
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 WhatsApp will charge for 24-hour sessions, except free entry point conversations (sessions started via Ads) will last 72 hours. Sessions initiated by the user or by the company will have different values (3 types of sessions) Gupshup charges USD 0.001 for each incoming or outgoing message, with a cap of USD 75. The first 1,000 sessions per month (initiated by the user) do not have a WhatsApp cost, they do have a Gupshup cost.
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| Expand |
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 WhatsApp will charge for 24-hour sessions, except free entry point conversations (sessions started via Ads) will last 72 hours. Sessions initiated by the user or by the company will have different values (3 types of sessions) Gupshup charges USD 0.001 for each incoming or outgoing message, with a cap of USD 75. The first 1,000 sessions per month (initiated by the user) do not have a WhatsApp cost, they do have a Gupshup cost.
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| Expand |
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 WhatsApp will charge for 24-hour sessions, except free entry point conversations (sessions started via Ads) will last 72 hours. Sessions initiated by the user or by the company will have different values (3 types of sessions) Gupshup charges USD 0.001 for each incoming or outgoing message, with a cap of USD 75. The first 1,000 sessions per month (initiated by the user) do not have a WhatsApp cost, they do have a Gupshup cost.
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| Expand |
|---|
|
 WhatsApp will charge for 24-hour sessions, except free entry point conversations (sessions started via Ads) will last 72 hours. Sessions initiated by the user or by the company will have different values (3 types of sessions) Gupshup charges USD 0.001 for each incoming or outgoing message, with a cap of USD 75. The first 1,000 sessions per month (initiated by the user) do not have a WhatsApp cost, they do have a Gupshup cost.
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| Expand |
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|
 WhatsApp will charge for 24-hour sessions, except free entry point conversations (sessions started via Ads) will last 72 hours. Sessions initiated by the user or by the company will have different values (3 types of sessions) Gupshup charges USD 0.001 for each incoming or outgoing message, with a cap of USD 75. The first 1,000 sessions per month (initiated by the user) do not have a WhatsApp cost, they do have a Gupshup cost.
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| Expand |
|---|
|
 WhatsApp will charge for 24-hour sessions, except free entry point conversations (sessions started via Ads) will last 72 hours. Sessions initiated by the user or by the company will have different values (3 types of sessions) Gupshup charges USD 0.001 for each incoming or outgoing message, with a cap of USD 75. The first 1,000 sessions per month (initiated by the user) do not have a WhatsApp cost, they do have a Gupshup cost.
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| title | 🌎 Otros países LATAM |
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 WhatsApp will charge for 24-hour sessions, except free entry point conversations (sessions started via Ads) will last 72 hours. Sessions initiated by the user or by the company will have different values (3 types of sessions) Gupshup charges USD 0.001 for each incoming or outgoing message with a cap of USD 75. The first 1,000 sessions per month (initiated by the user) do not have a WhatsApp cost, they do have a Gupshup cost.
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In many cases, these changes will be beneficial, since HSMs for, for example, shift confirmation or status reports (Utility conversations), would have a cheaper cost than they currently have. |
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