Los HSM son mensajes basados en una plantilla o template habilitado previamente por WhatsApp, que permite a las empresas iniciar una interacción con sus clientes de forma proactiva.
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¡Que se basen en plantillas no quiere decir que sean estáticos e impersonales! Los HSM cuentan con la posibilidad de personalizarlos haciendo uso de los parámetros.
Los HSM solo funcionan dentro de la plataforma WhatsApp.
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