Content Comparison

A good use of this type of message is to send communications once the 24-hour period established by the Meta group (ex-Facebook) has expired, which runs after the last message sent by the user.

...

Another typical use can be sending bulk communications to customers, such as benefits, privacy policy changes, etc.

Examples

Let's look at some examples of use cases where Emilia, a user of the SaludCenter bot, a clinical analysis laboratory, is contacted through HSM for different purposes:

Expand
title Confirmación de turnoAppointment confirmation
Appointment confirmation In this example, Emilia scheduled an appointment days or weeks ago. By using the recontact HSM, SaludCenter can contact Emilia again to remind her of the details of her shift and at the same time confirm or not confirm her attendance. Info In this example, both the username and the shift details are dynamic data.

Expand
title Retomar contactoResume Contact
Resume Contact In this example, Emilia started a conversation asking to be contacted by a customer service agent, but then she stopped responding, and her conversation expired since more than 24 hours had passed since her last message. Through the use of the HSM, SaludCenter contacts her again to answer her initial query. Info The dynamic data in this case is the name of the user and the name of the agent who is contacting her.

Expand
title Envío de informaciónSending information
Sending information In this case, SaludCenter wants to give its users a 10% discount on their next taxi trip. The HSM is used to send this benefit to all of its users or to some users selected for a particular reason. Info The dynamic data in this case is the name of the user and the URL of the discount coupon.